A National Voice for Birds
National Environmental Website
Birds Canada’s mission is to conserve wild birds through sound science, on-the-ground actions, public engagement, and science-based advocacy.
Their old website had been live for a number of years and continued to grow and grow. It was time to take a much needed step back and refocus on their message and what and how they communicated to their supporters. A new name and fresh rebranding kicked off the website redesign direction. All content was reviewed, tuned and reorganized to make things easier to find and to create more compelling calls to action. Donation systems were updated and integrated into the site. New features and national maps of programs were added.
Services Provided:
- Website strategy
- User experience mapping
- Custom website design
- WordPress development
- Custom tools and integration
- Interactive maps
- Training and support
The website effectively caters to its target audience by providing a visually pleasing and intuitive interface. The layout is clean and well-organized, allowing users to easily navigate and find information. The use of clear headings and menus enhances the overall user experience. The website also incorporates engaging visuals, such as high-quality bird images, which not only captivate visitors but also reinforce the organization’s core theme.
The website demonstrates a strong commitment to inclusivity. It adheres to WCAG (Web Content Accessibility Guidelines) standards, ensuring that people with disabilities can access and interact with the site. The use of appropriate colour contrast, alt text for images, and keyboard navigation support contribute to a positive user experience for all users, regardless of their abilities.
The website successfully aligns with the organization’s objectives. The overall design reflects a harmonious blend of professionalism and nature-centric aesthetics, reinforcing the organization’s commitment to bird conservation. The strategic placement of calls-to-action encourages users to take specific actions, such as joining the organization or participating in birdwatching events. The consistent branding elements, including the logo, colour scheme, and typography, create a cohesive visual identity for the organization.
