Empowering Members. Protecting Patients.
National Membership Organization Website
AHIP protects patients, empowers hearing instrument professionals, and supports the ongoing training of Ontario healthcare providers.
About 10 years after designing the original website for The Association of Hearing Instrument Practitioners of Ontario (AHIP), they came back and asked us to redesign their site to modernize it and provide a better user experience for their members and patients.
We created a completely new branded look and sourced dozens of photos to represent diversity and inclusion for their various patients and practitioners. We build new tools and integrated existing member management systems into the new site. We also built a new map to help users locate hearing practitioners near them in Ontario.
As part of the redesign we created a matching but uniquely branded symposium subsite to promote their annual event and encourage new attendees. View the site at helpmehear.ca
Services Provided:
- Website strategy
- User experience mapping
- Custom website design
- WordPress development
- Custom tools and integration
- Member directory interactive map
- Member login
- Conference sub-site
- Training and support
The website provides a seamless and intuitive user experience, with a clean and modern design. The layout is well-structured, making it easy for visitors to navigate and find the information they need. The inclusion of a video in the key marketing area provides a lively and human element that visitors can relate to.
The overall objective was to create an inclusive and welcoming environment for individuals seeking assistance with hearing-related issues. The use of relatable imagery featuring diverse individuals helps users connect with the content and fosters a sense of empathy. The layout and organization of the information prioritize clarity and ease of understanding. The inclusion of prominent call-to-action buttons and contact information encourages visitors to take action and seek further assistance.
The website excels in user experience, accessibility, and achieving its design goals. The well-structured layout, thoughtful colour choices, and clear typography contribute to an engaging and visually appealing experience. The commitment to accessibility through legible fonts, appropriate contrast, and alt tags ensures that all users can access and understand the content. The design successfully establishes a welcoming and informative platform, enabling individuals to seek the help they need regarding hearing-related issues.
